Rouje, the designer brand by parisian fashion icon Jeanne Damas

Tuesday 24 January 2017

She certainly is THE contemporary Parisian it-girl. Jeanne Damas, former fashion blogger, socialite and now stylist, created her own ready-to-wear label called « Rouje » (red in French), a name inspired by her signature red lipstick. You haven’t heard of Jeanne before ? You should stop right now and check out her Instagram: with her « I was born cool » style, yet ulta-feminine and never overdone, she embodies the Parisian girl. Like Jane Birkin or Charlotte Gainsbourg she nailed the French « je ne sais quoi » that makes her look good and chic with jeans and a floaty blouse. With her brand Rouje, which was created in collaboration with Parisian stylist Nathalie Dumeix, Jeanne imagined her « ideal wardrobe »: simple and effortless pieces, vintage-inspired (like Jeanne’s style), and also easy-to-wear and to transition from day to night.

My favorites are the impeccably cut tee-shirts « Les Filles en Rouje », ideal to wear with jeans for a chic edge allure, or the retro wrap dresses which are so feminine and fit all body types.

But the cherry on top is that for a designer brand, Rouje is very affordable ! From 45 euros for a tee-shirt to 150 euros for a dress, and they ship worldwide !

My top 3 statement pieces of the new collection:

Uma Trousers

Velvet Andrea Jumpsuit

Elise Blouse